Detroit Shoreway
A community development organization modernizes their vintage logotype and website.
In 2017, we met with the small but robust Detroit Shoreway Community Development Organization to chat about a website redesign.
Their existing site wasn't modern—limiting their ability to respond to the ever-changing and growing needs of the revitalizing neighborhoods. The site was non-functional with limited editing ability, static and most importantly fell short of reflecting the vibrant, thriving neighborhoods that they serviced. We advised the organization to let us begin with a modest logo refresh knowing we could maintain the spirit all while delivering a fresh and functional new mark..
We explored endless type combinations in varying degrees of newness. We mixed old letterforms with new letterforms. We landed on a happy medium and a mark that felt like a natural evolution. Once the team was satisfied with the logo, we moved into website design.
We built upon the new logo and developed a website that would act as a resource hub for its patrons. This meant, the site would contain heavy content, a detailed event calendar and custom interactive maps. The site would also mix old and new photography that would highlight the genuine vibe of the neighborhoods.
Photography
Suzuran
Services
Strategy
Logo Refresh
Brand Identity
Print
Art Direction
Photography
Web Design