NG Collective
The dual-city painting collaborative of sisters, Laura Naples and Kristen Giorgi.
We began working with Laura and Kristen at a point of growth in their careers. They had established a solid body of work, had representation and received a considerable amount of press. They were looking for someone to help them define their professional aesthetic—how they presented themselves on a business card, on a hand-written note and online, in a way that could stand up to the quality of work they were creating.
Our role was to paint their story in a way that complimented their work and defined them as individuals as well as one. We utilized the elements of type, paper, finishing, color and photography. Their oversized business cards feature a sculpted emboss and letterpress type on the lightest gray paper stock. Their website is thoughtfully curated and a gallery for years of work.
Services
Strategy
Brand Identity
Print
Web Design