Parse & Parcel

A veteran paper industry representative turns her day job into a dream business. 

Bringing the art of paper specification to designers everywhere, Parse & Parcel was created with the hopes of arming designers and stationiers with the best and most versatile papers to print on. 

Starting with logo, we built an identity with the design professional audience in mind. Our intent was to make each component of the brand as functional as beautiful.

Keeping Parse & Parcel’s product design simple yet sophisticated, their packages are wrapped in luxe paper and delivered draped in custom shipping tape. A monochromatic color palette mixed with speciality finishing offers flexibility and has timeless appeal.

Strategy
Brand Identity
Packaging
Print
Web Design
Copywriting
Photography
Art Direction
Advertising (digital)